photo credit: cometstarmoon There are so many books on business start-up, it is hard to decide what would be of the most help. And then you add in the books on marketing, selling, product development and financial info and you are really on overload.
There is a very good book that can help you to think about the special niche area for your business. We often pick a niche that is far too large. It is hard to narrow the niche and be an expert in that niche. We, of course, don’t want to lose any revenue by turning down work.
But you can narrow your niche and market for work in that niche – and still accept an invitation to quote some work that is slightly outside of that tight niche when you choose to. Money is good. Every entrepreneur does some work that is outside of their tight niche in order to keep cash moving through the business. We just don’t market for everything – or prospects don’t know what your real expertise is – and don’t know how to introduce you to someone else – and don’t know what referral to send to you.
So, here is a great book to help you think through you niche of services or products to offer.
Riches in Niches: How to Make It Big in a Small Market by Susan A. Friedmann
Susan is so good at explaining how to narrow the services you might offer and choosing a narrow niche and branding yourself in that niche. Your prospects will know that you are an expert in this specific area and will provide referrals regularly. This is so much better than prospects wanting to use your services but not being sure that you want that type of work.
