Deborah Chaddock Brown is the owner of AllWrite Ink, a freelance writing business helping companies build credibility, community and customer relationships with their Internet content. Visit Deborah’s customer service blog: Make or Break Moments or contact her directly at deborah@allwriteink.com. Follow Deborah on Twitter @putcustomers1st.
by Deborah Chaddock Brown on March 8, 2011
One of the top trends for 2011 is “social shopping.” It goes beyond making a purchase online to actually engaging customers in conversation.
Consumers have a need to buy from those they like and trust and social networking allows business owners the opportunity to ask for feedback and listen to comments.
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